Commercial Strategy  ·  Operational Systems  ·  Revenue Growth

I help businesses
eliminate operational
chaos and unlock
hours every week.

AI-powered systems. Smarter workflows. Real results.

I work with founders and scaling teams to simplify complex processes, build commercial engines that convert, and create systems that free your people to focus on what actually moves the needle.

Book a Discovery Call No pitch. Just an honest conversation.
Cara House

Most businesses don't have a revenue problem. They have a systems problem. I fix that.

£46M+
Pipeline Generated
300%
Revenue Growth Delivered
15+
Years Commercial Experience

Sound Familiar

You're working harder
than ever, and still
losing hours every week.

"Operational chaos isn't just exhausting, it's expensive. Every hour your team spends firefighting is an hour not spent growing. Fix the system and you free the revenue. That's the work."

Examples of What I Fix

Complex on the surface.
Simple underneath.

Here are just a few examples of the high-impact workflows I help businesses transform, using a mix of strategy, AI, and smart operational design.

01

Pipeline & Outbound

Build outbound engines that reach the right buyers consistently. No manual chasing, structured, automated, and converting.

02

Go-to-Market Launch

ICP targeting, messaging frameworks, and channel strategy built to generate revenue, not just fill a slide deck.

03

Proposals & Quotes

Automate requirement gathering, pull from existing data, generate tailored proposals and follow up, without the manual overhead.

04

Client Onboarding

From contract to live, automate tasks, documents, team notifications and system setup so nothing falls through the cracks.

05

Partner & Affiliate Revenue

Build and activate partner programmes with real commercial structure, deal terms, onboarding flows, and ongoing monetisation.

06

Reporting & Insights

Pull data from your tools, clean it, and create reports that show what actually matters, without the weekly manual rebuild.

07

Commercial Playbooks

Sales scripts, process maps, and decision frameworks your team can run without you in every room, documented and deployable.

08

Team Enablement

Train, upskill, and embed accountability so the systems you build stick, and momentum doesn't leave when the engagement ends.

Proven Results

Less chaos.
More time.
More revenue.

More time for the team. More revenue for the business. Delivered across SaaS, developer platforms, AdTech, and InsureTech, no company names, just outcomes.

SaaS · Enterprise Pipeline · EMEA

Built a precision outbound engine targeting enterprise buyers. Deals closed in a fraction of their usual 8–18 month cycle.

£45M
Pipeline Added
£7.5M
Converted
63
HQ Meetings

Developer Tool · GTM & Trial Growth

Led a 4-month outbound campaign targeting developer and product teams, validating ICP and accelerating revenue for a low-code platform.

£1.2M
Pipeline Added
255
Trial Sign-Ups
55
HQ Meetings

InsureTech · Full Commercial Reset

Cleared the operational chaos, fixed activation drop-off, freed the team from manual firefighting, and rebuilt sales and partnerships from the ground up.

300%
Revenue Growth
50%
Activation Increase
3
CRM Integrations

AdTech · Pre-Launch Brand Acquisition

Secured 6 enterprise brands before platform launch, giving the MVP credibility that unlocked investment.

6
Enterprise Brands Signed
55
HQ Meetings
3 mo
To Launch-Ready

B2B SaaS · AI Systems, Integrations & GTM Playbook

Built AI-powered systems, CRM integrations and a full GTM playbook from scratch for a scaling B2B business entering a new market.

£1M+
Pipeline in 6 Months
4
Systems Integrated
1
Full GTM Playbook

Scale-Up · Operational Systems Overhaul

Replaced a manual reporting, onboarding and client delivery process that consumed 3 weeks of team time every month with a fully automated workflow that runs in under a day.

93%
Time Reduction
3 wks
Down to 1 Day
£60K+
Annual Cost Saved

How I Work

AI is the engine.
Strategy is the difference.

I use the leading AI tools daily to solve real operational problems, not just talk about them. From automating reporting and building outbound sequences to creating sales decks, redesigning web pages and building GTM playbooks, I combine the right tools with commercial strategy to get results fast.

The difference is knowing which tool to use, when, and how to apply it inside a business context that actually matters.

Tools I Work With

C

Claude

Strategy, writing, analysis, systems design and complex reasoning

G

ChatGPT

Content, ideation, copy, outbound sequences and research

P

Perplexity

Real-time research, competitive intelligence and market insight

M

Microsoft Copilot

Workflow automation, document processing and productivity

G

Gemini

Data analysis, integrations and Google Workspace automation

+

Applied to your business

Decks, web pages, email systems, reporting, playbooks and more

Who I Work With

Built for founders and teams
who need results, not more decks.

01

Founders Without a Commercial Lead

  • Handle deals, strategy and execution
  • Bridge the gap until you hire full-time
  • Build outbound and partner playbooks
  • Activate high-value accounts fast
02

VC-Backed Teams Under Pressure

  • Unlock revenue quickly
  • Build sales systems that convert
  • Refine pricing, positioning and funnel
  • Act as fractional commercial lead
03

SaaS Startups Entering New Markets

  • Launch GTM plans and messaging
  • Build pipeline from zero
  • Close first strategic deals
  • Validate ICP before scaling spend
04

Revenue Operations & Ops Teams

  • Eliminate manual processes and bottlenecks
  • Build reporting that actually surfaces insight
  • Integrate tools and automate handoffs
  • Create SOPs the team can own and run
05

Growing Companies Needing Email Systems

  • Full email marketing setup and integration
  • Audience segmentation and list management
  • Automated workflows and nurture sequences
  • Campaign strategy, build and performance tracking
06

Sales & Partnerships Teams

  • Train and optimise team performance
  • Build repeatable sales playbooks
  • Activate and monetise partner channels
  • Embed commercial accountability at scale

How I Work

You get more time, better systems, and a business that runs smarter.

Every engagement is hands-on and outcome-led. I work inside your business to fix what's broken, automate what's draining your team, and build the commercial structure that turns freed-up time into real revenue.

  • Less manual work across every function
  • Better data visibility and cleaner reporting
  • Stronger team performance and accountability
  • Scalable operations that grow without breaking
Book a Discovery Call

Let's Talk

If a workflow is slowing
you down, I can fix it.

Book a discovery call and let's map out where you're losing time, what's costing you revenue, and what we can do about it. No hard sell. Just a conversation.

Book a Discovery Call
60 minute call No obligation Tailored to your business Walk away with clarity